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Content Marketing Assessment
Struggling to engage your audience and keep them longer on your site? It's time to identify how much of your content gets your audience to engage and interact with your brand?
Take this assessment to determine your content’s effectiveness.
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1%
All Passive (blog posts, videos, webinars, etc.)
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Add RecommendationAdd TagsMostly Passive
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Add RecommendationAdd TagsMostly Interactive
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Add RecommendationAdd TagsA Mix of Passive & Interactive
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Add RecommendationAdd TagsAll Interactive (quizzes, surveys, calculators, assessments)
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How effective is your content at each of the following?
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Very Effective | Somewhat Effective | Slightly Effective | Not Effective | |
|---|---|---|---|---|
Educating your buyer | Very Effective | Somewhat Effective | Slightly Effective | Not Effective |
Differentiating from your competitors | Very Effective | Somewhat Effective | Slightly Effective | Not Effective |
Getting shared socially | Very Effective | Somewhat Effective | Slightly Effective | Not Effective |
Converting buyers to a desired action | Very Effective | Somewhat Effective | Slightly Effective | Not Effective |
Generating organic/SEO traffic | Very Effective | Somewhat Effective | Slightly Effective | Not Effective |
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How do you measure your content's effectiveness?
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I don't track
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Views, Clicks, Downloads
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Content Consumption
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Engagement/Interaction
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Conversion (free to paid)
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Your thoughts on these content marketing statements
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Disagree | Neutral | Agree | |||
|---|---|---|---|---|---|
I have the time to create interactive content. | Disagree | Neutral | Agree | ||
I can quickly bring interactive content to market. | Disagree | Neutral | Agree | ||
I know how to make my content interactive. | Disagree | Neutral | Agree | ||
I have the resources to create interactive content. | Disagree | Neutral | Agree | ||
I have budget to create interactive content. | Disagree | Neutral | Agree |
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You got a score of %%YOURSCORE%% out of %%TOTALSCORE%%
Whoa 
You've got a lot of work to do!
You've got a lot of work to do!Taking this assessment and answering the questions honestly is a great first step! Now it's time to step it up when it comes to creating the right type of content!
No more content for content's sake. Ok?
Interactive content is almost twice as effective as static content at converting visitors so do not waste one more minute on more static content. Take a look at all of your existing content and figure out ways to take what you have and make it fun and interactive via quizzes, surveys, polls, calculators, infographics, etc.!
Need inspiration? This assessment quiz that you just took is a great example of fun, interactive content that will help you get your audience engaged! So create fun tests that helps your audience discover a little bit more about themselves. Signup for Smart Quiz Builder below to get started!
Get Started with Smart Quiz Builder to Create Quizzes Like This >>>
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You got a score of %%YOURSCORE%% out of %%TOTALSCORE%%
Your content is mostly passive—but you are still ahead of your marketing peers. Per Content Marketing Institute’s Interactive Content Research Study, the percentage of marketers using interactive content is still pretty low (less than 50%).
You've an incredible opportunity to get your content performing at a higher level.
Interactive content is almost twice as effective as static content at converting visitors so do not waste one more minute on more static content. Take a look at all of your existing content and figure out ways to take what you have and make it fun and interactive via quizzes, surveys, polls, calculators, infographics, etc.!
Need inspiration? This assessment quiz that you just took is a great example of fun, interactive content that will help you get your audience engaged! So create fun tests that helps your audience discover a little bit more about themselves. Signup for Smart Quiz Builder below to get started!
Get Started with Smart Quiz Builder to Create Quizzes Like This >>>
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You got a score of %%YOURSCORE%% out of %%TOTALSCORE%%
You’re doing great! But there is room for improvement! There's a lot more to content performance than opens, page views and downloads.
With interactive content you can measure consumption, engagement, interaction and outcomes. You can know and understand your visitor challenges, pains, needs, motiviations and much more. You can use this data to create content that better serves them and solves their specific problems!
This assessment quiz that you just took is a great example of fun, interactive content that will help you get your audience engaged! So create fun tests that helps your audience discover a little bit more about themselves. Signup for Smart Quiz Builder below to get started!
Get Started with Smart Quiz Builder to Create Quizzes Like This >>>
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You got a score of %%YOURSCORE%% out of %%TOTALSCORE%%
Whoa! Time to celebrate! You are doing great! Maybe you could teach me and others on
how you are doing this by creating a quiz using Smart Quiz Builder 
!
!You are indeed among the few who really 'get it' when it comes to the interactive content experience. Content Marketing Institute’s 2017 Interactive Content Research Study puts the percentage of marketers using interactive content at 46%! Keep up the good work and continue to scale your static content into useful and engaging interactive content experiences!
This assessment quiz that you just took is a great example of fun, interactive content that will help you get your audience engaged! So create fun tests that helps your audience discover a little bit more about themselves. Signup for Smart Quiz Builder below to get started!
Get Started with Smart Quiz Builder to Create Quizzes Like This >>>
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